September 29, 2020


brand launch _desk


VAWK Designer Sunny Fong Launches VIEREN Luxury Swiss Made Automatic Watch Brand

Renowned Canadian Fashion Designer and Project Runway All Star, Sunny Fong (VAWK) has launched VIEREN, a new brand of luxury automatic Swiss Made watches. Partnering with CEO and Co-Founder Jessica Chow, the dynamic duo aims to focus and “Power your Time” with automatic timepieces. Automatic watches are like magic – they’re powered by us when worn every day (no batteries required).

“In the fashion industry on the runway and the red carpet, everyone is asking ‘what’s next’ from designers, and this is what’s next,” said Sunny Fong, Creative Director and Co-Founder of VIEREN. “I’ve always wanted to design a watch that makes people feel powerful. We’re bringing the craftsmanship that has existed for forever to a generation that hasn’t had the experience of wearing an automatic watch. Everyone is wearing technology on their wrists as opposed to something that has been around for hundreds of years and something that could last forever.”

With her family background in watchmaking paired with a decade of experience advising brands on scaling their businesses, Chow was a natural partner to help bring the vision to life. “I grew up in watch factories and my family has more than forty years of experience in luxury Swiss watchmaking, so I’ve had the privilege to learn what it takes to create a quality, long-lasting mechanical timepiece,” said Jessica Chow, CEO and Co-Founder of VIEREN. “And when I met Sunny, we knew it was time to establish a brand of our own.”

Together, Fong and Chow make frequent travels to their company’s watchmaking studio located in La-Chaux-de-Fonds, Switzerland to lead a new generation of passionate watchmakers handcrafting automatic timepieces that continue the legacy of analog in today’s digital world. Inspired by the designer’s storied fashion career, VIEREN’s statement timepieces are for the modern tastemaker – with bespoke design elements from minimalistic art and modernist architecture to bring timeless sophistication to an everyday essential.

The limited edition OG AUTOMATIC collection features:
– Swiss ETA-2671 automatic movement with 25 jewels and 44-hour power reserve
– Slim and sleek rectangular case, specially engineered at only 9.2mm with an open exhibition case back
– Modern matte, black and white tone-on-tone monochromatic designs
– Signature 18K gold-plated reflector ring with subtle minute tracker detail
– Quality materials including 316L stainless steel, scratch-resistant sapphire crystal, and natural diamonds
– Four gender neutral styles: Matte White, Matte Black, White Diamond, Black Diamond

“I wear my automatic watch every day as a reminder to always keep moving. More than a watch, it’s my lucky charm.” said Fong.

Chow continued, “Our collection of quality automatic timepieces is subtle and sexy, merging everyday utility with fashion versatility. You wear it every day to power your time.”

Only 100 limited edition timepieces were handcrafted for each of the four styles VIEREN will be releasing for their official brand launch this September. An exclusive pop-up experience was held in Toronto’s luxury Yorkville area last week for an advance preview of the full collection and the automatic watches will be available to shop online at 12PM on September 29, 2020 at